The role of artificial intelligence within the business world has exploded over the past decade, and the last few years, in particular, have seen much more widespread adoption in the travel industry. Below, you find eight of the most significant ways the technology is currently being deployed.

Examples of AI within the travel industry:

1. Chatbots and Online customer service
2. Optimization of contingency management
3. Sentiment analysis in social networks
4. Dynamic pricing in the tourism industry
5. Tailored offers for MVC (most valuable customers)
6. Specific offers to deal with travel contingencies
7. The experience during the stay
8. Fraud detection